Developing idea again

The idea
it is a service (perhaps SL could be one of the cients), something connected with public transports.
there are people spending more than 1hour very bored in the train. there's no entretainment except for the mp3 player.
we could provide a visual projection: with the news, advertizing (cultural news, museum offers), interactive part (twitter/wall), with a network - interact inside the train, by usind the intranet. when you get in the train you use your wi-fi telephone that can make you interact, you can post your interaction, your feeds.
You can interact with girls (or boys), there's an exemple by the end of some news paper where people leave a comment such as "you were that girl in the red skirt, if you want to contact me...."
We could have 2 cients, or more, i.e. SL and the swedish governament with advertizment to improve the quality of the travelling, both sides would wine, SL would invite more people to use the public transports, and the government would provide both citizens and visitors with a better quality of Stockholm living, making people informed and engaged.
metrocould be a 3rd client, and we could pay SL to have our tvs.
Samsung - we could make a deal with a TV company and they could invest, and have the opportunity to be seen.
This is the best year for SL, they never had so many costumers before - here we can show numbers - the amont of people that is using their services, would be our users.
*boring train/metro trips, such a big spend of time
*People interact - making people interact more
*Twitt - it's a trend - can contribute for a better communication
*Content producer - the public
*Network - amplify your network

SWOT strenghts , weakness, opportunity, threats
1.interacive, easy to implement, environmental friendly
2. mass / not personal, hard to shut down, not new, not for everyone yet
3.make it personal, SL is probably planning to implement this soon anyway we could be the first
4.not getting contrats, vandalism

it's for free, when you are with your phone, when you step into the metro you can do something with the network.
We want to create a communication tool, and we are making a digital base?? Yes that's the trend and that can be a begining, like "we 4 here in the train 2 are going to a party, join us at stop T-centralen" or "Nordiska museu have tickets for 1/2 price if you enter before 11am"

Nothing is for everyone!! there will always be someone not happy
environmental friendly - less magazine adv
game- network - scores in the screen
imagine you see an adv from fibes oh fibes, and then you can listen in your telephne the music one time.
imagine if you have a game you can download once and play in the metro trip and your score can be showned at the screen.

WE DO NOT WANT BORING TRAINS!!